Episode 10: Russell Ybarra

Russell Ybarra says "I must have been born with a taco in my hand." He started working at his family's restaurant at a young age, where his father taught him the importance of quality and how operating a central kitchen can help maintain consistency. In 1993, Russell gambled on a a risky location (where four previous concepts had failed) to open his first Gringo's Mexican Kitchen. In this episode, Russell shares the story behind his business' core values,and how creating a "community" of key staff paved the way for his successful 20 unit company.