Episode 82: Seek Hannemann with Seven Brothers

Seek Hannemann is one of two brothers who assumed the operation of their parents' grill on the Hawaiian island of Oahu. One by one their other five brothers joined the business and Seven Brothers was created. The 2,400-square-foot counter service concept offers burgers with a Hawaiian flair, french fries, salads, and coconut macadamia shrimp.

 

The success of Seven Brothers led to additional locations in the Hawaiian Islands and expansion to the U.S. mainland. In this episode, Seek shares the story of Seven Brothers' creation and discusses:

• The decision to expand to the mainland.
• The challenges of maintaining a strong family business culture with multiple units.
• Why franchising became the concept’s expansion strategy and how it succeeded.
• How focusing on the customer and community-based marketing became the concept’s cornerstones of franchisee success.
• Why smaller units with drive-thru and delivery services are “What’s Next".